PROJECT 02 / 02WEBSITE, ADMINISTRATION & PRINT
NORD SPORT YACHT CENTER.
A family-run boat dealer and yacht broker on the Bay of Lübeck: website, boat listings, administration and a generator for boat lettering.
- Client
- Nord Sport Yacht Center, Sierksdorf
- Year
- Since 2024
- Role
- Disciplines
Handpicked boats.A presence that shows them.
Nord Sport Yacht Center is a family-run boat dealer and yacht broker in Sierksdorf on the Bay of Lübeck. In 2024 we built the first version of the website, with boat listings, enquiry forms and an administration area for the team. In 2026 we audited that version in 24 reports and planned and built version 2.0 from it. It shows each boat calmly and brings enquiries straight into the team's inbox. On top come print products from the business card to the workshop hall signage.
01THE PRESENCE
Hanseatic in appearance. Personal in tone.
Nord Sport Yacht Center sees itself as Hanseatic, personal and reliable. For version 2.0 we organised the design around one guiding principle: content before packaging. At the top is a strong image, followed by plenty of white, navy and bronze as an accent, and short headlines ending in a full stop. On the contact page, the coordinates of the location lead to the address. We show visible changes as a preview beforehand and only implement them once the client has approved.
02BOAT LISTINGS
Search more precisely. See every boat in peace.
The boat list with free search already existed in the first version. Version 2.0 adds filters for length, year of build, drive and fuel, each with the number of hits. The search recognises word stems and synonyms: type “sailor” and you also find sailing yachts, and if it finds nothing, the page asks “Did you mean …?”. The four-digit web code of each listing creates short addresses with a source identifier that count clicks per source without any personal reference. The detail page leads from the large title image through the key figures to the data sheet and offers the brochure as a PDF to take away.
03THE ADMINISTRATION
From enquiry to contract. In one administration area.
The administration area has existed since the first version and grows with version 2.0: enquiries from seven forms come together in one inbox, from purchase interest to transfer. On request an AI suggests a draft reply. Recognisable email addresses, phone numbers and addresses as well as the sender's name are replaced by the website with placeholders beforehand. The data of a sales enquiry flows into the brokerage agreement, that of the listing into the purchase contract; both are created as PDFs from versioned templates. For boat portals, a data interface in the NautiX 1.4 format is created.
04BOAT LETTERING
Design boat names yourself. As a print file at 1:1 scale.
New in version 2.0 is a generator in which owners design boat names, home ports and registration marks themselves. There are 45 fonts and 12 foil colours to choose from. The preview shows the lettering to scale on your own hull colour, with dimensions in centimetres and a warning when the contrast is not enough. Preview and print file come from the same calculation: for each position a PDF of pure vector outlines at 1:1 scale is created. Until now every lettering had to be vectorised by hand in Illustrator.
05BY THE NUMBERS
First audit, then build.
Before version 2.0 we audited our own first version, in 24 reports from performance through accessibility to findability and privacy. Every finding was rated by severity, effort and benefit and assigned to a task or a reasoned decision not to act. We measured against three goals: sell boats, buy boats, trust in the brand.
- 24reports in the audit of our first version, every finding with evidence
- 7enquiry forms that come together in one inbox
- 45fonts in the generator for boat lettering
06THE STUDIO'S CONTRIBUTION
From the first version to the contract as a PDF.
In 2024 we designed and developed the first version of the website, plus flyers, business cards, letterheads, signs, banners, flags and the hall signage. In 2026 we audited it, drew up the implementation plan and built version 2.0: public pages, boat listings, administration and boat lettering. Every page comes fully from the server, search engines and AI services read headlines, key data and prices directly. Version 2.0 goes live together with the move to a new server.
07YOUR PROJECT
THE NEXT PROJECT COULD BE YOURS.
What needs to change? What is blocking? We start with the right questions.